Dubai, UAE – April 16, 2025 – Ford Middle East has kicked off 2025 with exceptional momentum, recording a 23% increase in Q1 sales compared to the same period last year. The region delivered its best quarterly performance since October 2015, driven by robust sales in Saudi Arabia, the UAE, and Kuwait.
Top performers included the Ford Taurus, Territory, and Everest, while Lincoln’s Corsair and award-winning Nautilus stood out in the luxury segment. The Nautilus recently earned the IIHS TOP SAFETY PICK+ award, adding to its appeal among premium SUV buyers.
Key developments fueling Ford’s growth include the opening of a Parts Distribution Center in Dubai, the regional launch of the FordPass® app, and the introduction of the Ford Transit van in the UAE, soon expanding to Saudi Arabia.
Ravi Ravichandran, President of Ford Middle East, credited the success to distributor partnerships and customer-focused initiatives such as the Ford Guest Experience (FGE).
The brand also continues to build excitement around its high-performance lineup with its Raptor range, a Dakar Rally podium, and upcoming returns to Formula 1 (2026) and Le Mans (2027).
Looking ahead, Ford plans to expand its regional offering with new models including the Mustang Mach-E, all-new Expedition, updated Territory, Navigator, and Lincoln Way® experience, reinforcing its commitment to innovation and customer satisfaction.
