FREELANDER has announced the appointment of Al Tayer Motors and Premier Motors as its exclusive authorised distributors in the UAE, marking the British premium intelligent all-terrain brand’s first international market.
Al Tayer Motors will represent FREELANDER across Dubai and the Northern Emirates, while Premier Motors will handle Abu Dhabi. Together, the distributors operate 32 sales and service facilities across the UAE, with three flagship showrooms already secured in Dubai and Abu Dhabi.
The partnership comes ahead of FREELANDER’s Global Brand Launch in Abu Dhabi and the UAE introduction of the FREELANDER 8, the brand’s first strategic model.
FREELANDER is co-created by Chery and Jaguar Land Rover, combining JLR’s design and premium positioning with Chery’s technology and global manufacturing capabilities.
