Nano’s ‘awesomeness’ makes it India’s favourite city car
Tata Motors today announced that the Tata Nano has been crowned as the Most Trusted Brand in the hatchback category in ‘The Brand Trust Report, India Study – 2015’. The Nano has achieved this feat for the third year in a row.
‘The Brand Trust Report, India Study 2015’ lists 1000 Most Trusted Brands of the country, picked up from 19,000 unique brands, from 270 different categories. After a thorough makeover last year, the Nano was brought to the market in its second avatar – Nano Twist, in January 2014. The Nano Twist provides class-leading value with an appeal to a younger, more affluent customer and continues to focus on all segments of buyers – the first time buyers, the replacement buyers and the additional buyers – and try to fulfil their rational and emotional needs.
On receiving this prestigious honour, Ms. Delna Avari, Head- Marketing Communications, Passenger Vehicles Business Unit (PVBU), Tata Motors said, “We at Tata Motors are honoured and extremely proud to have received this recognition for the third year in a row. With our new way forward strategy in HorizoNext, all our new products and services are guided by Customer Centricity as the core, guiding belief. Awards like these only serve to demonstrate how customers recognize the compelling value proposition and tremendous quality that a Nano offers. Tata Motors is proud of its pioneering efforts in coming up with such an innovative product; it not only anticipated the need of the current times accurately but also went ahead with its plans to make the product see the light of the day. We will continue to innovate on the Nano platform to cater to the dynamic desires of our growing customer base.”
She further added, “Blending best-in-class technology and design engineering, we at Tata Motors worked closely with our partners to take Nano’s ‘Awesomeness’ to a whole new level. The Nano Twist has redefined customer’s driving experience in city traffic. The Nano Twist has received very good response and the Company has seen a healthy traction in the sales numbers of Nano and are confident that this momentum will continue.”
The Brand Trust Report (India) Study is an annual study based on a primary research conducted across Indian cities based on TRA’s proprietary 61-attribute Trust Matrix, and research associations with the Indian Statistical Institute. It is a comprehensive report on the most trusted brands and has 5 million data points, targeting more than 2500 consumer influencers, based on the primary syndicated data, collected from 16 cities, across India. The research studies trust attitudes and preferences of brand influencers and also lists the Most Trusted Brands in India based on the Brand Trust Index.