Tata Motors launches Tata PRIMA in UAE and Oman

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Tata Motors launched a range of next-generation Tata Prima heavy commercial vehicles in UAE and OMAN. The launch of the Tata PRIMA in UAE and Oman, marks the introduction of a new range of next-generation commercial vehicles with a series of applications in both the countries.
In the UAE, Tata Motors launched two variants in Dubai with dealer-partners – United Diesel and in Abu Dhabi with Dalma Motors. In Oman, Tata Motors launched three variants with partners Al Hasher & Company. Tata Motors launched the PRIMA 4438.S (4X2) tractor head and PRIMA 4038.K (6X4) Construction tipper in the UAE. In Oman the PRIMA, will be available as a Prime mover, Rigid Tipper and Tanker in the 4×2 and 6×4 configuration, with the PRIMA 4438.S and the PRIMA 4038.K, catering to fleet owners, goods transportation, construction and waste management companies.

Being developed with Tata Motors’ subsidiary – Tata Daewoo Commercial Vehicles (TDCV), Tata Motors conceived the award winning Tata PRIMA range, setting new benchmarks in performance and design of a next-generation commercial vehicle, based on superior technology, optimum power, fuel efficiency and safety. Built with technical inputs from across the world, the Tata PRIMA is based on an Italian cab design, engine technology from the US and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combining Swedish precision on a robotic weld line, hence is also referred to as the ‘World truck’ by Tata Motors.

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