Porsche delivered a total of 9,509 new cars across the Middle East, Africa, and India in the 2024 calendar year, marking a 4% growth over 2023. This follows an 11% increase in the previous year, bringing the region’s total growth since 2020 to an impressive 53%.
Despite global economic uncertainties, Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa FZE, praised the dedication of Porsche teams and importers in achieving another successful year. “It is ultimately customer satisfaction and our product line-up of dream sportscars that are our priority,” he stated. He also highlighted the Icons of Porsche festival, which attracted over 28,000 fans in 2024, showcasing the region’s enthusiasm for the brand.
One of the standout achievements for the year was a record sales performance for the Porsche 911. Deliveries of the iconic two-door model surged by 49%, with 1,914 vehicles sold in the region, setting a new record. The 718 Cayman and Boxster models also saw a significant increase, with sales up 21%.
Across the 16 markets in the region, the year was marked by the arrival of new generations of the Panamera, Taycan, 911, and Macan models, further fueling the brand’s growth.
Porsche’s 2024 results reflect sustainable growth and position the brand and its importers for continued success in 2025.
