Elite Group Holding has expanded its presence in the UAE with the opening of its first multi-brand showrooms for Jetour and SOUEAST in Al Ain and Ajman. The move marks a key milestone in the company’s strategy to build a nationwide automotive retail network.
The new showrooms allow customers to explore both brands under one roof in a modern retail environment. The Ajman branch spans 2,100 square metres, while the Al Ain location covers 2,300 square metres, each featuring full vehicle displays, customer lounges, brand consultants, and fully equipped service centres.
The openings were celebrated with ribbon-cutting ceremonies attended by representatives from both brands and Elite Group Holding, alongside cultural performances and hospitality for guests and media.
Among the vehicles showcased are the SOUEAST S08DM, a seven-seater plug-in hybrid SUV designed for family comfort, and the Jetour G700, a high-performance off-road SUV delivering up to 904 PS and a driving range of up to 1,000 km.
According to the company, the new facilities reflect growing demand for accessible and experience-driven automotive retail in the UAE. The expansion is part of a broader plan that will also see additional showrooms open in Ras Al Khaimah and Fujairah, further strengthening the group’s national footprint.
