The Phase II of Mercedes-Benz unique customer engagement activity Luxe Drive has arrived at the corporate hub of NCR – Gurgram. The second chapter of the 2017 Luxe drive began from the heart of Punjab – Chandigarh earlier this week. In the past, Luxe Drive has been conducted in various cities in India, it is a unique customer engagement programme that will beguile the city of Gurugram with its luxurious and dazzling experience. Mercedes-Benz sees a huge potential base of customers in the city. Luxe Drive is built on the three strong pillars of adrenaline, gourmet and lifestyle. It is a well woven event which seamlessly combines luxury and technology. This spectacular event is open to people of all age groups. To make the journey a memorable one, Mercedes-Benz India has tied up especially with renowned Chef Ranveer Brar who will prepare some gastronomic delights for the patrons present at the event on Sunday, 17th September, 2017. Icing the presence of celebrity chef, India’s leading fashion conglomerate, Genesis Luxury will showcase cutting-edge styles & luxury apparel labels on both the days.
A complementary car evaluation will be arranged for the guests present at the venue, self-driving experience of New Generation Cars will be facilitated; set of activities will also take place this year like Musical Programme. There will be a special zone from where Mercedes-Benz merchandise can be picked up, the toddlers accompanying their parents can enjoy a drive game at the Kids’ Zone. MercedesTrophy Zone will give a chance to any golfing enthusiast to peep into the world of Mercedes-Benz Golf. Check-out the schedule that promises a magnificent experience to all luxury car lovers
The event comprises of three pillars:
I. Gourmet: Chef Ranveer Brar will prepare a luscious fare for the patrons present at the event on Sunday, 17th September, 2017.
II. Lifestyle: India’s leading fashion conglomerate Genesis Luxury will showcase apparels and accessories by top international brands on both the days.
III. Adrenaline: A self-driving experience of New Generation Cars will be provided to the patrons. An off-roading experience of tracks will be displayed in cities where such demonstration is possible. Pre-safe demonstration of AMG models to create the WOW experience along with the C-Class and E- Class. Innovative car displays consisting of a range of the new product launches and brand shapers will be placed as an engagement near each drive area. Mercedes-Benz Certified cars also gets special display zone.
Elements for the Luxe Drive:
- Musical Programme – Tied up with popular music artists in few cities. Guests can groove to their wonderful tunes and enjoy interacting and engaging through musical notes.
- Merchandise Zone – A special zone for the sale of exclusive Mercedes-Benz merchandise
- Kids Zone – An exclusive Oculus Rift experience of AMG GT will be provided. Kids will also experience Mercedes-Benz cars through a drive game
- MercedesTrophy Zone – Exclusive golf section that will highlight the popularity of the MercedesTrophy and educate patrons about the renowned golfing tournament
- Vehicle Evaluation Counter – The pre-owned car sales team will conduct a free car evaluation for all the participants and will also provide an opportunity for special trade-in with personalized finance offers
- Mercedes-Benz Financial provides innovative and customer friendly finance solutions, focused at increasing sales of Mercedes-Benz cars. The aim is to identify the best
Date: 16th and 17th September, 2017
Venue: Leisure Valley, Concrete Ground 287,
NH 8, Sector 29, Gurugram, Haryana – 122021
Time: 10 a.m. onwards