Nissan today announced the launch of the new Nissan Terrano Groove limited edition in India.
Targeted at lively, youthful and lifestyle-conscious customers, the new Terrano Groove comes with an upbeat music experience courtesy of high-end audio, enhanced in-car ambience and distinctive exterior touches.
The limited edition builds on Terrano’s persona of a bold, stylish and powerful compact SUV, expressing the dynamic lifestyle of today’s spirited Indian consumers.
The key highlight of this limited edition is the addition of precision speakers by Rockford Fosgate, one of the leading brands in high-performance in-car audio.
Terrano’s premium interiors become even more dynamic thanks to Groove’s ambient lighting, which sets the right mood for any type of music. This exclusive edition also comes with branded fabric mats and upmarket LED scuff plates on the doors.
Adding distinction to the exterior is the matte black roof wrap accentuating Terrano’s handsome and stylish demeanour. Subtle chrome highlights for fog lamps, tail lamps and tailgate add some distinctive touches to the overall package.
Commenting on Nissan’s latest limited edition, Guillaume Sicard, President – Nissan India Operations said, “The Terrano has established itself as a stylish premium compact SUV, which is equally at home in the outdoors as it is in the urban cityscape. With the Groove edition, we want to reach out to individuals who like their cars to reflect their dynamic lifestyle. We are confident that the new additions will make the Terrano even more appealing to them.”
To mark the launch of the Terrano Groove, Nissan also announced a new advertising campaign featuring Bollywood actor Sushant Singh Rajput, who will star in a ‘groovy’ television commercial based on music and dance.
Speaking on the association, Arun Malhotra, Managing Director, Nissan Motor India Pvt Ltd added, “With the Groove edition, we wish to target younger customers and opted for an energetic campaign around contemporary music and dance. Sushant Singh Rajput was an obvious choice as his young, athletic and dynamic personality perfectly complements the Terrano while his exceptional dancing skills make him perfect for grooving alongside the car”.
The Groove will be made available in Terrano XL (O) grade, and will be limited to 250 units. The car comes with benefits worth INR 30,000 at zero additional cost. The Terrano Groove will be priced at INR 11,45,123, ex-showroom Delhi.