Mercedes-Benz on Wednesday underscored its claim of combining refined sportiness with luxury for discerning Indian consumers with the simultaneous launch of two specialty cars, the new CLS-Class Coupe and the E-Class Cabriolet.
The CLS-Class Coupe and the E-Class Cabriolet were launched in Delhi, and both the cars will be available for sale at dealerships across India as CBU (completely built unit).
Eberhard Kern, managing director & CEO, Mercedes-Benz India, said: “This year we introduced a diverse range of cars for the Indian market which, we are confident, will continuously fascinate and delight our customers.”
“The CLS-Class Coupe and the E-Class Cabriolet are two of the most attractively designed products which evoke unparalleled motoring passion and are fine examples of our ‘top of pyramid’ product strategy,” he said.
“We are also introducing for the first time in India, Mercedes-Benz apps which takes the Comand Online internet connectivity to the next level. The cloud-based apps provide convenient access to a wide range of some of the most popular apps and services on the internet. We are confident that today’s tech savvy, on the move customers and enthusiasts will be thrilled to experience these in Mercedes-Benz range of cars,” he added.
The four-seater Mercedes-Benz E-Class Cabriolet is a highlight of the successful E-Class family. The design of the exterior and interior alike is fresh and sharp, as befits many of the stand-out new technical aspects.
New additions include a powerful and efficient six-cylinder petrol engine, premium interiors, safety features and trend-setting assistance systems. Visually, the Cabriolet draws on the new Mercedes-Benz design idiom. Exclusive, luxurious equipment for sublime refinement underlines the close affinity with the E-Class family.
“Three words sum up the E-Class Cabriolet — captivating, athletic, passionate. This sensational cabriolet, with many innovative appointments, offers first-class comfort for four occupants with ample space. With its striking design features, state-of-the-art product innovations, safety and assistance systems, the E-Class Cabriolet becomes a truly aspirational car. With its four seats, the new E-Class Cabriolet is generous when it comes to space for the rear passengers; ensuring that even longer trips are enjoyed in complete comfort from start to finish,” he said.
The new CLS-Class Coupe sees Mercedes-Benz extending its portfolio of exclusive lifestyle vehicles, offering a clear yet emotional and sporty design along with innovative engineering. The key highlights of the CLS 250 CDI include an efficient, new diesel engine and new high-performance MULTIBEAM LED headlamps, which transcends the lighting system into an all-new dimension. With the high-quality refined interiors, the CLS 250 CDI fosters a tangible feeling of modern luxury.
The four-door CLS Coupe looks more dominant and athletic than ever before. Driving enjoyment and safety are enhanced by innovative driver assistance systems as well as by the latest engine and transmission technology.
“The CLS Coupe has always been a design icon on wheels. Its exciting design and thrilling proportions have been subtly adapted and we are confident that this will once again set the customers’ pulse racing. The CLS Coupe makes trips most pleasurable with its extensive range of standard equipment and appointments, including a 20.3cm display and new interior colour schemes which create special surroundings for special moments. The new high-tech additions such as the innovative Multibeam Led headlamps also give the car a technological leadership position,” Kern added.
Mercedes-Benz Intelligent Drive stands for the comprehensive networking of all the sophisticated technologies that assist and support the driver. One example of this is the Multibeam Led light system in the CLS Coupe, which can improve visibility in a wide range of conditions. In each headlamp, 24 out of a total of 36 LEDs are controlled individually.
Multibeam Led additionally increases the range and light output without dazzling oncoming traffic. The active light function with preview function illuminates the bend before the steering wheel is turned and prior to leaving the bend again.
The new E 400 Cabriolet is priced at Rs. 78.50 lakh and the new CLS 250 CDI Coupe is priced at Rs. 76.50 lakh ex-showroom Delhi.