The country’s largest luxury car maker Mercedes-Benz today further consolidated its presence in the performance motoring segment with the launch of the new Mercedes-AMG SLC 43. With the superlative addition of the Mercedes-AMG SLC 43 to its portfolio, Mercedes-Benz India now becomes the luxury car brand with the widest range of performance cars in its portfolio. The Mercedes-AMG SLC 43 also becomes the first car in India, to be introduced with a new two digit nomenclature ‘43’. Commemorating 20 successful years of the SLK, globally, Mercedes-Benz India launched this sensational performance roadster for its discerning customers within 4 months from its international debut. The Mercedes-AMG SLC 43 was launched by Roland Folger, Managing Director and CEO, Mercedes Benz India in Mercedes-Benz’s world-class AMG Performance Centre in New Delhi.
“AMGs are unmatched in terms of performance motoring and we will be introducing some of the most exciting AMG vehicles as part of our ‘Winning’ strategy for 2016. The all new Mercedes-AMG SLC 43 is an illustration of cutting-edge technology coupled with superlative design elements and unmatched performance in equanimity. Mercedes-Benz set new standards in the luxury open top motoring in India with the launch of the SLK. Now, we celebrate 20 successful years of this timeless roadster, with the introduction of the AMG SLC 43 within 4 months from its international debut. With the launch of the Mercedes-AMG SLC 43, we continue to follow our ‘top of pyramid’ approach and take pride in offering the widest range of performance vehicles for our astute Indian customers.” commented Roland Folger, Managing Director and CEO, Mercedes Benz India.
Roland Folger further added, “We have a strategic focus on the AMG performance brand in India, and we are excited to see our strategy bearing fruits. Mercedes-AMG has remained the most popular name in the performance circuit in India, and our concerted efforts over the years have paid off in reaching out to newer customer base for the brand. The AMG SLC 43 is a strategic addition to our AMG portfolio, which will make the brand accessible to more performance enthusiasts. With 10 AMG products, Mercedes-AMG now offers the largest performance cars portfolio and we comprehensively lead the top-end performance cars segment in India. Our AMG portfolio has seen tremendous success and we are thrilled to add yet another superlative driving experience to our portfolio. It is an exciting time for Mercedes-Benz and our success in the luxury car segment underlines that our strategy to focus on the top of the pyramid products is paying off rich dividends.”
New model, new nomenclature
The new Mercedes-AMG SLC 43 is a remarkable addition to the current roadster world of AMG and will feature the new AMG nomenclature. The Mercedes-AMG SLC 43 is the first V6 model to feature the new nomenclature. Combining its overall “engineered in Affalterbach” package of typical AMG driving dynamics, engine response and high efficiency; the Mercedes-AMG SLC 43 is a very competitive performance roadster in the segment. The 43 here stands for the 3.0-litre V6 bi-turbo engine that has been further developed by the AMG engineers. This will gradually be introduced across the future AMG model range.
My Mercedes-My Service
Under the recently launched My Mercedes-My Service programme, the compact service packages for the AMG SLC 43 starts at INR 84,000 and the package comes with an industry first of unlimited mileage. This package will cover all the periodic maintenance jobs of the car, ensuring a hassle free and delightful ownership experience. The cost of extended warranty for the 4th year for the AMG SLC 43 is at INR 200,000.