Kia Motors, the world’s 8th largest automaker introduced its first brand campaign in India, which has received an overwhelming response from the Indian audience. Based on Kia’s design philosophy, the campaign has managed to create significant buzz on all digital media platforms crossing 250Mn views in less than 40 days since its official launch.
The film ’Magical Inspiration, Stunning Designs’ has created a big hype on digital platform by reaching over 168 Mn unique online users which is 1/3rd of India’s internet population and generating over 6Mn Kia brand engagements. The uniqueness of the campaign has resulted in a lot of curiosity leading to the Kia India website traffic going to as high as 1.2 Lakhs per day. The campaign has already achieved more than 250 Mn video views across social media and over 200Mn views on YouTube.
This extraordinary campaign also stands out in the automobile industry with best in class lift in advertisement recall (36.2%) and Brand favorability (15.4%) according to YouTube BLS study. The music of the advertisement is also a big hit with more than 30K downloads and countless shares of the advertisement ringtone itself.
Created on the insight that there is an inspiration behind every great design, Kia has taken a never seen before approach for its first ever brand campaign in India. The creative approach towards the brand campaign reflects Kia’s design philosophy and is vividly depicting the Kia Design lab with all magical inspirations and how they all work in harmony to lend pleasing aesthetics to the Kia cars. The popularity gained by the campaign speaks volumes for the success achieved by the brand with its first ever brand campaign in India. The campaign that triggered curiosity amongst viewers with teasers of an astronaut and a tiger around a Kia car reached a big reveal while looping in magical elements like the Firefly, a slinky spring; a Hummingbird; a Ballerina, a Footballer; Felix the cat and the Tiger, forms the most magical inspiration set leading to a fantastic Kia car. The brand campaign takes a unique approach to showcase Kia as an automotive major, and that’s what separates it from the rest campaign ensuring a lasting impression on the automobile customer of today.
Mr. Manohar Bhat, Head – Sales and Marketing, Kia Motors India says, “We are delighted to witness such a phenomenal response to our first brand campaign in India. The campaign showcases the ‘Power to Surprise’ and at the same time exemplifies Kia’s focus and belief in design, which makes it different from other automobile campaigns in the market. What is interesting is the positive comments and love we have seen from viewers, praising the music and antics in the campaign. This medium is just the start of a slew of creative Ads that we are yet to craft. Watch out this space for more magical inspirations.”
Globally known, revered and recognized for its world-class and unique award-winning designs, Kia is the fastest company to win 70+ design awards in the world. It has been awarded year-on-year for its design prowess. This year, yet again, for the 4th consecutive year Kia has bagged 3 Red Dot Design awards in 2019 for its Ceed range, adding new gems in its trophy cabinet, proving how passionate and invested Kia is in their designs. Design has always been at the pedestal of Kia’s brand ideology and is prevalent in every single brand campaign. Kia aspires to be the brand that owns the design space in India. Going forward, Kia will continue to surprise everyone with their design-focused approach to cars and beyond.