JK Tyre & Industries Ltd, pioneers of radial tyres in India, has added another feather to its cap, having received the “Brand of the Year” award at the 2015 World Branding Awards ceremony held at Kensington Palace in London. JK Tyre is the only brand in the Tyres category from India selected for this year’s awards. The World Branding Awards is the premier awards programme of the World Branding Forum.
Speaking on the occasion, Dr. Raghupati Singhania, Chairman and Managing Director, JK Tyre & Industries Ltd. said, “We are pleased to receive the World Branding Forum’s Brand of the Year 2015 award. For the brand ‘JK Tyre’ winning this award at the World Branding Award celebrations is a strong validation & a testament of the hard work that has gone into building JK Tyre as a great brand and making it a household name. Selection of JK Tyre through rigorous evaluation, assessment & voting process, is a true reflection of the inherent brand strength of JK Tyre.”
“JK Tyre has been a success story and I would like to thank and congratulate my entire team for their unstinted efforts that have helped JK Tyre to receive such an accolade. This award is an encouraging step towards JK Tyre’s continuous endeavor to be the preferred tyre brand globally”, Dr. Raghupati Singhania further added.
The World Branding Forum is a registered global non-profit organisation. It aims to advance the standards, skills and education of the branding community for the betterment of the industry and consumers. Winners of the World Branding Awards are uniquely judged through three streams – Brand Valuation, Consumer Market Research and Public Online Voting.
About JK Tyre & Industries Limited:
Part of the JK Organisation, JK Tyre & Industries Ltd is a leading tyre manufacturer in India and amongst the top 25 manufacturers in the world with a wide range of products catering to diverse business segments in the automobile industry.
JK Tyre has global presence in 100 countries across six continents with six plants in India and three in Mexico. Currently, the capacity across 9 plants exceeds 20 million tyres per annum. JK Tyre pioneered radial technology in India way back in 1977 and today is the leader in Truck Bus Radial segment. With over three decades of technological innovation, JK Tyre offers tyres for the entire range – Truck/Bus, LCV, Passenger Cars, MUV and Tractors. The company is the manufacturer of India’s largest OTR Tyre weighing 3.7 tons and 12 feet high.
JK Tyre is a preferred supplier to the automotive Original Equipment Manufacturers and is a partner to some of the biggest names including Maruti Suzuki, Tata Motors, Honda, Ashok Leyland, Mahindra & Mahindra, Volvo Eicher, General Motors, Volkswagen, Fiat, Nissan, TAFE, BEML and Caterpillar India. JK Tyre has been ranked no.1 for the third time in the J.D. Power Asia Pacific’s study on Customer Satisfaction.
In India, its nationwide network comprises of 143 selling locations, 4,000 dealers and over 120 retail outlets branded ‘JK Tyre Steel Wheels’, which are equipped with state-of-the-art wheel servicing equipment. It has also established 17 Truck Radial Tyre Care centres, which operate along all major National Highways on 365 day, 24×7 basis. JK Tyre has established over 18 truck radial total solution showrooms branded “Truck Wheels”. It was the first to introduce unique concepts like “Dial-a-Tyre” and is the only tyre company to launch a 24×7 on-road tyre assistance initiative called “Fix-a-Tyre”.
JK Tyre actively promotes various disciplines of motorsports in India and has invested enormous resources towards building its infrastructure. The Racing and Karting programmes are the breeding ground for the country’s young motorsport talent and JK Tyre prodigies like Karun Chandhok, Armaan Ebrahim and Aditya Patel have done India proud in the global arena.