JK Tyre & Industries Ltd, pioneers of radial tyres in India, launched its exclusive range of highly advanced multi-terrain tyres- RANGER in Panaji, Goa today. With the Ranger series, JK Tyre aims to augment its presence in one of the fastest growing segments in the Indian auto industry i.e. the Sports Utility Vehicle segment. JK Tyre will export the new range of tyres to its international markets.
JK Tyre’s Ranger Series is designed to upgrade the overall driving experience of SUVs in India. Superior DUAL Tread Compound, in Ranger Series, provides maximum grip & control, to match the power and size of these vehicles. Ranger tyres will be available in two specialised applications, RANGER A/T -for all-terrain performance and Ranger H/T – for tarmac application. The tyres come in 10 sizes and therefore work best with a variety of SUVs available in the Indian market, viz., Audi Q-series Land Rover Freelander, Fortuner, Nissan X-trail, Terrano, Pajero, EcoSport, Duster, and many more.
Sharing his views on the launch, Mr. Vivek Kamra, President – India Operations, JK Tyre & Industries Ltd said, “Technology & R&D have been the driving forces at JK Tyre. Aspiring to augment our presence in each and every product segment, Ranger Series is yet another marvel from our state of the art R&D facilities.” He also added, “Being a customer centric company, this product reiterates our commitment to identify new and emerging customer needs and proactively introduce technologically advanced products to keep pace with changing market scenario.”
Ranger Series has been rigorously tested globally by our professional race drivers on various terrains and has been assessed as best in class in handling, grip and braking. JK Ranger AT Series stops within 4 seconds; be it dry road or wet road (Dry road 100 to 0 kmph in less than 4 seconds and for wet roads 80 to 0 kmph in less than 4 seconds).
The Ranger tyre series was launched at a unique experiential off-road drive along with JK Tyre Off-Road Expo which was attended by thousands. With this experiential launch, JK Tyre added another feather to its cap by putting it up for experience before the commercial launch thus demonstrating the potency of its extremely high quality range.
In addition to focusing majorly on India, JK Tyre is also considering organic and inorganic growth in the emerging markets of South-East Asia. The company currently has 9 plants across India and Mexico with an annual capacity of around 20 million tyres. JK Tyre is committed to growing its footprint in new geographic regions across the globe.