Hyundai Motor India Ltd, the country’s leading premium vehicle manufacturer and the largest passenger car exporter, has achieved a remarkable milestone of crossing 6 million fans on the popular social networking site, Facebook. Hyundai’s consistent messaging, unique and engaging content on this social media platform are the key denominators for defining this achievement. The official page of Hyundai India launched in Oct 2011 to directly engage with Indian customers, has managed to surpass this milestone within 4 years.
By integrating customer centric approach with social media, Hyundai has become the most loved and trusted brand amongst the customers. The company continues to expand the conversation around Hyundai products with young and passionate audiences through digital marketing platforms. Hyundai Motor India undertakes numerous innovative marketing campaigns to communicate the USP and class-leading products to the customers through various marketing associations.
Commenting on this milestone, Mr. BS Seo- MD & CEO- HMIL said, “We are delighted to become a family of 6 million Hyundai fans on Facebook which is still going strong. Our journey on Facebook started in 2011 and today we have succeeded in building a strong connect with our fans. I would like to thank each and every member of our Hyundai Facebook community who has helped us to improve our products, processes and most importantly our customer services.”
The brand has successfully created memorable campaigns and experiences for young Indian customers and has positioned itself as an ace auto brand on Facebook during the recent launch of CRETA, Elite i20, and i20 Active. Hyundai has designed a new strategy by introducing the pictograms, infographics and emoticons which is a common language adapted by the youth to communicate with each other. Hyundai Motor India is also present in the digital world via an array of other social media platforms including twitter, You Tube, Pinterest, Instagram and through blogs.