Commemorating the 4th International Day of the Girl Child, hundreds of members of the Harley Owners Group® (H.O.G.) across the country rode with their daughters to participate in a special Father-Daughter Ride. The ride was held in partnership with The Bindi Project, a non-profit organization whose mission is to foster love and respect for women and girls in India. The purpose of the ride was to strengthen bonds between the fathers and daughters and spread the message of women empowerment and gender equality in the country.
The ‘Father-Daughter Ride’ was started as an initiative last year, to inspire parents across the country to love and respect their daughters. Keeping the tradition alive, this year all 15 chapters across the country rode out from Harley-Davidson dealerships spread across 18 cities. Amongst other chapters, various activities were also organized at the dealerships of Seven Islands, Harley-Davidson (Mumbai) and Two-Rivers, Harley-Davidson (Pune) celebrated the special day.
Pallavi Singh, Director of Marketing, Harley-Davidson India said, “We are very proud to be associating with The Bindi Project for the 2nd year, and participating in the Father-Daughter Ride. This unique initiative helps us spread the message of fostering love and respect for women in the country, and also gives us a chance to celebrate riding with our daughters.”
Sunil Desai, Founder of The Bindi Project said, “It is great to see members of the Harley Owners Group come together again to celebrate the 4th International Day of the Girl Child. By holding Father-Daughter rides across the country and publicly sharing their love and respect for own their daughters, they are helping to inspire others to want similar relationships. I believe that such initiatives will both help save baby girls from the impact of son preference and eventually transform our society to treat all women and girls with respect and love throughout their lives.”
On this occasion, hundreds of Harley owners across the country also signed The Bindi Project Pledge to treat their daughters with love and respect and to provide them happy, healthy and fulfilling lives, free from all forms of violence.