Sadly for many traditional watchers, Formula 1 organisers have declared that the championship will end the using of grid girls from this season onwards. The move has brought in wide range of comments, whether support or against, this past week and it was the talk of the town.
The banning of grid girls is applied to all support events at grands prix and other Formula 1 events. F1 commercial chief Sean Bratches stated that the presence of grid girls was no longer fitting for our grand sport and it does not suit the new brand image that Liberty wants to imply in.
He said that over the last year Livery has looked at a number of areas which was felt needed updating. So as to be more in tune with their vision for this great sport, the decision was taken.
While the practice of employing grid girls has been a staple of Formula 1 grands prix for decades, they felt this custom does not resonate with their brand values and clearly is at odds with modern day societal norms.
Formula 1 is not the only series rethinking approach to women as Formula E dropped them last year itself. Even the United Kingdom’s Professional Darts Corporation (PDC) last week announced the termination of walk-on girls.