Following the runaway success of the previous two editions of BIG BOYS TOYS, the third edition is promised to give you more excitement, some heart racing adrenaline rush and in all, an enthralling experience! BIG BOYS TOYS is in third season of India’s premier lifestyle event, featuring the greatest, fastest, sleekest, most unique and luxurious products from an amazing line-up of the world’s most renowned manufacturers of luxury lifestyle products.
The event offers an assortment of experiences ranging from gadgets and gizmos to cars and bikes, crafted with finesse for the elite. The BIG BOYS TOYS this year will bring a host of interactive activities and workshops that are oriented towards making men more enviable! The expo has a set of ‘BBT Showcase’ and a set of ‘BBT experiences’. BBT experiences section has a line-up of some interesting activities like Poker workshop (learn poker from the expert), styling for men by Whistling Woods school of Fashion – Dress like the big boys, wine lounge and wine appreciation sessions by wine experts to be organised by Grover Wines, a Neon Glow badminton court by Yonex, Car stunt performance by Killer, IO walk and Segway exclusive tracks. BBT showcase has display of cool stuff like a Golden Jaguar, a Yacht by Navnit Marine, Ferrari, Turbo bike, superbikes, custom made vehicles by Harley Davidson, – etc. just to name few!
Aditya Thackrey, son of Udhav Thackrey and currently the head of Yuva Sena will be present at the opening Ceremony of the expo!
Mr. Avi Rajawat, Director of Yes Group says, “This year is promised to be bigger with lot more excitement. In the last two years more than 60 brands have participated showcasing more than 1,00,000 products across categories and attracting over 15000+ enthusiastic visitors.”
On the collaboration, Mr. Deepak Choudhary, Director & CEO Event capital, said, “The show has a great potential and we are getting fantastic response from the luxury and lifestyle brands. It is great to add this Fantastic and Interesting IP to our IP suite.”
Commenting on the property, Mr. Navneeth Mohan, CEO, Laqshya Live Experiences, says, “Big Boys Toys will be an explosion of experiences. We expect atleast 20,000 boys and men from various strata to walk into the show this year and we will be armed to give them an amazing experience filling the gap between the brand and the consumer.”
About the Organisers:
Event Capital: Event Capital has been created to support clients in facilitating their IP events at an optimum business level. Each IP event follows its own unique strategy and objectives over the years as per the vision at inception. The properties that EVENT CAPTIAL own are- India Kids Fashion Week, The Edutainment Show, Bike Festival of India, The Grover wine festival, The Bollywood Dance Music Tour.
Laqshya Live Experiences:
Laqshya Live Experiences as part of the Laqshya Media Group and adds a whole new dimension to the portfolio of services offered by them enabling them to create consumer engagement designs and experiences. The brand offers diverse and rich staff skills spread across account management, operations and technical expertise, creative and design in addition to the finance, IT, HR and other mandatory departments required in an agency in the industry today.
Big Boys Toys is the brainchild of Yes Expo. Yes Exo has successfully managed the first two editions creating delightful experience for the exhibitors and visitors.