AGMC has officially signed an agreement with INEOS Automotive to become the exclusive distributor of the rugged INEOS Grenadier 4X4 lineup in the United Arab Emirates. The partnership marks a major step for the British off-road brand as it expands its presence in the region.
The announcement follows the opening of INEOS Automotive’s new Middle East headquarters in Dubai earlier this year. To celebrate the collaboration, AGMC is showcasing the full Grenadier range at a pop-up boutique in Dubai Design District (D3) from December 1–14, including the regional debut of the Grenadier Trialmaster X LETECH — a portal-axle variant engineered with German off-road specialists LETECH.
AGMC will handle all sales and aftersales operations for the brand starting December 2025, offering support through its experienced technical team and established network across the UAE.
The UAE debut also includes the Grenadier Fieldmaster and Trialmaster trims, the versatile Quartermaster pickup, and the limited-edition Grenadier Detour from the brand’s bespoke Arcane Works division — limited to just 200 units worldwide.
All Grenadier variants are powered by the BMW-sourced 3.0-litre turbocharged inline-six engine producing 282 hp and 450 Nm of torque, underscoring the lineup’s blend of durability, performance, and premium craftsmanship.
