Mahindra drives in the ‘Thar 700’

The last 700 units of legendary off-roader – Thar in its current avatar, a must have in every enthusiast’s garage

Mahindra announced the launch of Thar 700, the last batch of 700 units of the iconic 4×4 off-road SUV in its current avatar. It comes packed with unique and differentiated features & will be competitively priced at Rs. 9.99 lakhs, ex-showroom Delhi.

The Thar 700 aptly marks the 70 years legacy of Mahindra, as its lineage traces back to 1949 when the first Mahindra vehicle was built in India. The Thar with its go anywhere capability is a true-blue off-roader and  a typical Mahindra breed that exemplifies the company’s rich 4×4 heritage. The Thar 700, a limited special edition of the iconic brand, will be available in an all new Aquamarine colour, in addition to the popular colour of Napoli Black.

The highlight of the Thar 700 will be a special badge on the vehicle with signature of Mr Anand Mahindra, Chairman – Mahindra Group.

To further enhance its appeal, the Thar 700 will sport the following exterior and interior changes:

• Stylized 5-spoke alloy wheels
• Decals on the side and bonnet
• Black finish on the grille
• Silver finish on the front bumper
• Leatherette upholstery with THAR logo on the front seats
• Anti-lock braking system (ABS)

The Thar 700 can be booked at any authorised Mahindra dealership or online via www.mahindrasyouv.com

Speaking on the special edition Thar 700, Veejay Ram Nakra, Chief of Sales and Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “We are delighted to introduce the last 700 units of our iconic off-roader, Thar, in its current avatar. We believe that the enthusiasts will see it as their last chance to own a piece of this Mahindra legacy, as a must-have garage collectible. The Thar is clearly an extension of our 70 years legacy and what brand Mahindra stands for. Over the years, it has successfully shaped the lifestyle vehicle segment while being popular with the off-road tribe.”

Consumers today are looking for a different lifestyle, they seek adventure and fun which the Thar offers like no other brand does. Popular amongst generations of off-road enthusiasts, style seekers and even war-veterans, not many vehicles share the same legendary past and iconic status of the Mahindra Thar.