JK Tyre & Industries Ltd, pioneer of radial tyres in India, has again added another feather to its cap for its Passenger Radial Tyres, having ranked highest in the JD Power 2015 India Original Equipment Tyre Customer Satisfaction Index. JK Tyre receives the highest rank for its superior quality and many years of relationship with the Indian consumers, in the TCSI Study conducted annually by JD Power.
“Quality is the cornerstone of our brand promise and this commitment further strengthens our focus in delivering quality products and services to our consumers. The award underscores JK Tyre’s continuous product innovation and its understanding of the Indian roads,” said Dr. Raghupati Singhania, Chairman and Managing Director, JK Tyre & Industries Ltd.
‘The JD Power 2015 India Original Equipment Tire Customer Satisfaction Index (TCSI) Study’ carries responses from over 4000 car owner participants, especially new-vehicle owners who purchased their vehicles between May 2012 and August 2013.
According to the JD Power study, customer-reported problems with original equipment (OE) have reduced substantially in OE tyres during the past five years in India. This trend indicates improvement in the quality of OE tyres, according to the Study.
JK Tyre has got the highest scores in overall customer satisfaction with 881 points. The key factors behind JK Tyre’s exceptional performance have been the Appearance (tyre design and styling) where it got 882 points and Ride (quality and handling) where it got 886 points.
Details of the study outcome can be found by clicking on this link – http://india.jdpower.com/press-releases/2015-india-original-equipment-tire-customer-satisfaction-index-tcsi-study
J.D. Power Asia Pacific, one of the leading global marketing information company, has offices in Tokyo, Singapore, Beijing, Shanghai and Bangkok that conduct customer satisfaction research and provide performance analytics services in the automotive, information technology and finance industries. Together, the five offices bring the language of customer satisfaction to consumers and businesses in Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand and Vietnam. Information regarding J.D. Power Asia Pacific and its products can be accessed through the Internet at india.jdpower.com.
JK Tyre pioneered the radial technology in India way back in late 1970’s. It is also the market leader in Truck/Bus Radials. While the company holds a leadership position in the segment, it also has a global presence in 100 countries across six continents with six plants in India and three in Mexico. Currently, the capacity across 9 plants exceeds 20 million tyres per annum. Apart from passenger car radials, JK Tyre offers a wide range of products across other segments including Radial & Bias, Truck/ Bus, Farm, LCV and OTR tyres.