Ford Launches Industry-First Vehicle Personalisation Centre in India

Ford became the first auto manufacturer to launch a Vehicle Personalisation Centre in India, enabling new EcoSport buyers to customise their favourite urban SUV. The centre will offer a host of superior quality, premium vehicle personalisation options to give Ford customers the ‘power of choice’ that further enhance the great value proposition of the Ford EcoSport.

Located in the vicinity of Ford India’s Chennai factory, the Vehicle Personalisation Centre is spread over 35,000 square feet. The center was inaugurated by John Cooper, vice president Customer Service Division at Ford Asia Pacific and Nigel Harris, president, Ford India.

The centre will be equipped with 19 ergonomically designed modification bays operated by Ford’s trained technicians to deliver the level of trust and quality expected from Ford vehicles.

“Our company is committed to design innovative solutions that delight customers by delivering ‘what they want and value’. Our innovation-led approach has helped us democratize in-car technologies and offer unique service packages that deliver class-leading cost of ownership. The Vehicle Personalisation Centre is an extension of this customer-centric innovation,” Cooper added.

The centre is a win-win solution for Ford’s customers as well the company’s dealers. While Ford customers will get quality, factory-fitted customization options without any waiting period, the centre will simplify transactions for the company’s dealers and remove the need for them to stock vehicle accessories.

To begin with, the Vehicle Personalisation Centre will offer three customization options on the Ford EcoSport.

The initial offerings include:
· Spare Wheel (Cover) Pack for all EcoSport variants
· Alloys Pack that offers premium quality alloys and rear-spoiler for EcoSport’s Ambiente and Trend trims
· Sports Pack that includes rear-spoiler, LED scuff plate, roof cross-bar for EcoSport’s Titanium and Titanium (O) trims

These premium quality option packs are being offered at affordable prices that will further strengthen the ‘great value proposition of the EcoSport’. At the time of booking the Ford EcoSport, customers can simply choose an option pack of their choice and place an order at the dealer.

Ford plans to expand the personalisation centre’s offering offerings later this year.