DSK Benelli inaugurates new showroom in Jalandhar

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DSK Motowheels, one of India’s most well-established and strongest players in the superbike industry announces the launch of an exclusive showroom for the legendary Italian superbiking brand Benelli, in Jalandhar. The state-ofthe-art showroom showcases the entire range of DSK Benelli superbikes available in India, under the dealership of ‘SM Automobiles’.


The showroom houses the sporty-looking Tornado Naked Tre, or TNT superbikes that encompass the TNT 25 – Single Cylinder 250cc engine, TNT 300 – In-line two-cylinder 300cc engine, TNT 600i – In-line four-cylinder 600cc engine, TNT 600 GT – In-line four-cylinder 600cc engine, TNT 899 – In-line, three-cylinder 898cc engine and TNT R – In-line, three-cylinder 1131cc engine.


Located at new Jawahar Nagar, near Apex hospital, the showroom has the entire range on display, and the outlet will be in complete consonance with the premium luxury that the DSK Benelli brand stands for. Well-trained and knowledgeable staff is available in order to assist the patrons in sales as well as service. Speaking on the launch, Shirish Kulkarni, Chairman, DSK Motowheels said, “It gives us immense pleasure to be associated with ‘SM Automobiles’. The philosophy with which we operate is in tandem with the ethos of our Thane dealer. The employees at DSK Benelli – Thane have been provided with specialised training in management of sales, service, spare parts and customer service, to ensure that customers can enjoy best-in-class ownership experience. Keeping in mind the global standards, we are also glad to announce that all the DSK Benelli showrooms across India including DSK Benelli – Jalandhar, meet the International CI standards of Benelli global showrooms.”


Shirish Kulkarni, Chairman, DSK Motowheels, further added, “Our main focus is to align DSK Benelli’s presence across all strategic locations in order to generate strong brand eminence and Coimbatore in that respect, is one of those key markets. The dealership will not only act as a platform to sell motorcycles but also a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian biking legend.” Born of rich, pure lineage, DSK Benelli today boasts an impressive range of globally respected superbikes that marry heritage, innovation, styling and technological prowess.


DSK Benelli’s distinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide riders from all walks of life a pure, high-performance experience. DSK Motowheels is assembling and selling Benelli bikes across the country and supporting them with a good backup of service and spares. With its mounting sales and service network, the brand offers 24 x 7 on call breakdown service. The showroom will showcase the entire gamut of DSK Benelli superbikes at attractive prices.

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