Porsche Middle East and Africa has reported its strongest annual sales performance in more than a decade, delivering 9,628 new vehicles across the Middle East, Africa, Levant and India region in 2025. The result represents a 55 per cent growth in regional sales since 2020 and underscores the brand’s sustained momentum across diverse markets.
A key highlight of the year was record demand for the iconic Porsche 911, which accounted for 23 per cent of total regional sales in 2025, up from 15 per cent in 2020. The strong performance reflects continued enthusiasm for Porsche’s sports car heritage alongside its expanding product portfolio.
Beyond sales, 2025 was a landmark year for brand engagement in the region. The fifth edition of the Icons of Porsche festival in Dubai attracted over 30,000 visitors, making it the largest edition to date. Porsche also expanded its retail footprint with new Porsche Centres, renovated facilities and additional Porsche Now locations, reinforcing its long-term commitment to the region.
Customer-focused initiatives such as the Porsche World Road Show, the launch of the Porsche Travel Experience in the Middle East, and high-profile campaigns like Speed of Light further strengthened engagement. Together, these achievements position Porsche Middle East and Africa for continued growth while delivering a distinctive ownership and brand experience across the region.
