INFINITI has introduced new Sport trims for the QX60 and QX80, marking their debut with a cinematic campaign that reflects the brand’s evolving definition of modern luxury.
The campaign brings together a diverse cast including Mohammed Al Turki, INFINITI Middle East’s Chief Luxury Ambassador and acclaimed Saudi film producer; popular content creators Ali and Walaa; and presenter Tuesday Le Roux. Each represents a different expression of contemporary luxury, united by INFINITI’s belief that true refinement is defined by presence, confidence, and purposeful movement.
Through film and imagery, the campaign captures the spirit of the QX60 Sport and QX80 Sport, portraying strength expressed through control rather than excess. The narrative focuses on grace, precision, and emotional connection, mirroring the character of the new Sport trims.
Visually, the QX60 Sport and QX80 Sport feature sculpted, assertive exteriors, while their interiors are inspired by Omotenashi, the Japanese philosophy of hospitality. Thoughtful design details and a driver-focused environment create a refined, comfortable space that reflects INFINITI’s approach to luxury—one that is confident, considered, and quietly powerful.
