BMW Group has introduced BMW ALPINA as a standalone automobile brand, presenting a new emblem and brand identity that blends heritage with modern design while focusing on high performance and long-distance comfort.
The new BMW ALPINA emblem reinterprets classic elements from the brand’s history, including the throttle body and crankshaft, now refined with cleaner linework, reduced colouring, and a contemporary transparent design. The updated badge complements the brand’s recently revealed wordmark, reinforcing its exclusive positioning.
BMW ALPINA vehicles will be produced at select BMW Group plants equipped to meet the brand’s premium standards. The models will offer extensive personalisation options, signature heritage colours, the iconic 20-spoke alloy wheel design, and high-quality leather interiors as standard.
The brand aims to maintain its traditional balance of power, comfort, and discretion while introducing modern sophistication. BMW ALPINA automobiles will target enthusiasts seeking exceptional performance combined with superior ride comfort and refined luxury.
