Al-Futtaim Trading Enterprises has officially inaugurated its new flagship 3S Chrysler, Dodge, Jeep® and RAM Showroom on Sheikh Zayed Road, marking a major step forward in customer-centric automotive retail in the UAE. The new facility replaces the brand’s former Sheikh Zayed Road and Dubai Festival City locations, consolidating operations into a single, modern destination.
Built around the 3S concept—Sales, Service and Spare Parts—the showroom brings all essential ownership services under one roof. Customers can explore the latest models, book servicing, and purchase genuine parts in one convenient location, supported by advanced digital tools, interactive displays and a fully integrated service centre with specialised bays and trained technicians.
Strategically located in Al Quoz along Sheikh Zayed Road, the facility offers easy access from key areas across Dubai. The new showroom also serves as the UAE home of the Jeep® Commander, which makes its local debut at the facility ahead of its official sales launch in February 2026.
Designed as a community hub for Chrysler, Dodge, Jeep® and RAM customers, the flagship showroom reflects Al-Futtaim Trading Enterprises’ focus on convenience, innovation and future-ready mobility, setting a new benchmark for automotive retail in the country.
