Records a sales growth of 36% with dominant market share of 29% in April-Oct 2018-19
Maruti Suzuki India today announced a significant milestone of its iconic brand Swift registering a momentous two million sales landmark since its first launch in India in May 2005. Swift has created a glorious legacy by being the preferred choice of the Indian customers owing to its dynamic features, global styling, sporty, solid and bold stance and power-packed performance.
The new Swift is engineered with the best of Suzuki’s design capabilities and is built on the innovative 5th generation HEARTECT platform. The platform gives more strength and rigidity and helps to improve the power to weight ratio, leading to better acceleration performance for a peppy and fun to drive experience.
The new Swift achieved the fastest one lakh sales bookings in less than ten weeks – testimony to the stronger connect with customers and its brand lineage. At the same time, Maruti Suzuki increased production of iconic Swift by 45% to 1.39 lakh units during April-Oct 2018-19, as against previous year. This has helped us delight our customers by reducing the waiting period of the car.
In line with customer needs to counter stop go city traffic, Maruti Suzuki equipped the Swift with contemporary Auto Gear Shift (AGS) technology. The convenience of AGS offered in the latest Swift avatar found quick acceptance and now contributes over 20% of Swift sales.
Owing to its distinctive appeal, Swift has been recognized globally. It has received global recognition by winning Good Design Award in 2017 operated by Japan Institute of Design Promotion and was amongst the three finalists at the “World Urban Car Of The Year 2018”