Tata Motors launches an exclusive, pre-launch campaign for the New GenX Nano Easy Shift

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Special Power of 1+1 programme for all Nano customers

Tata Motors, today announced the launch of an exclusive campaign for all existing Nano Customers – Power of 1+1 programme. With this programme, Nano customers will have the privilege to be among the first to own the new GenX Nano with Easy Shift (Automated Manual Transmission) that will come with a host of exciting features for Gen-Next.

Through this programme, the Nano owners will be offered the best market price for their old Nanos and will also receive a special bonus of INR. 20,000 in addition to the price of the old car. Additionally, Nano customers can also enroll into a referral programme that could help them win a cash prize of INR 5,000 for every referral. Tata Motors has also tied-up with preferred financial partners for attractive interest rates on car loans.

According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd., “As part of the Horizonext journey, we now bring the GenX Nano with latest technological advancements as we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering. The Nano, since its inception, has been a path-breaking, product offering class-leading value and selling more than 2.5 Lakh units since launch, to be among the top 5 models in the passenger vehicle market. A trait common to Nano customers has been their loyalty to the product and we have seen many repeat purchases and hence this special scheme! This product has been the most awaited car and we are pleased to reward the existing customers by offering them the first opportunity to own this smart city car.”

Additionally, with this campaign, the Nano ‘awesomeness’ is making a difference to those who need it the most. On purchase of every GenX Nano under this programme, Tata Motors will donate to Child Rights and You (CRY) on behalf of the customer and contribute towards the retention of girl children in school for a year. In appreciation of the contribution, CRY will send a certificate to Nano customers.

Customer centricity is the hallmark of Tata Motors, and the brand is focused on bringing the Indian passenger car market the highest quality combination of technology, space, comfort and fuel efficiency. With the launch of HorizoNext, a customer-focused strategy for its Passenger Vehicle segment, the company has worked towards providing the best customer experience — from best vehicle experience to superlative purchase experience and market service support.