BMW Motorrad has officially started its operations as a part of the Indian subsidiary of BMW Group and has launched Lutyens Motorrad as its dealer partner in Delhi. The dealership is headed by Mr. Manish Gupta, Dealer Principal, Lutyens Motorrad.
Mr. Vikram Pawah, President, BMW Group India said, “The entire BMW brand is emotionally charged by the flair of BMW Motorrad. BMW Motorrad builds fascinating, dynamic motorcycles for every purpose. Whether a trip to the ends of the earth or a training session on the race track, whether an exclusive luxury touring motorcycle or a cool urban bike: every motorcyclist will find just the right machine here. As the most innovative manufacturer of premium motorcycles in the segments of Sports, Tour, Roadster, Heritage and Adventure, BMW Motorrad is opening a new chapter of its market strategy in India.”
Presently, BMW Motorrad is in the process of setting up the team and dealer network in India. Mr. Shivapada Ray has been appointed as the head of BMW Motorrad in India. In the initial phase, BMW Motorrad will set up dealerships in Ahmedabad, Bangalore, Mumbai, Pune, Delhi and Kochi.
Mr. Manish Gupta, Dealer Principal, Lutyens Motorrad said, “We take great pride in our relationship with BMW in India. We believe that the blue-and-white logo is the integral part of our company and is firmly anchored in our heritage – as well as its future. We are thrilled to see the ultimate riding machine in Delhi/NCR and as a dealer partner for BMW Motorrad, we are excited about the great potential BMW Motorrad has in contribution to our business success. We are looking forward to embark with BMW Motorrad on a breakthrough journey in the premium motorcycle segment in India.”
As the most innovative manufacturer of premium motorcycles in the segments Sports, Tour, Roadster, Heritage and Adventure, BMW Motorrad is opening a new chapter of its market strategy in India. BMW Motorrad dealerships in India will display BMW S 1000 RR, BMW R 1200 RS, BMW R 1200 RT, BMW K 1600 GTL, BMW R 1200 R, BMW S 1000 R, BMW R NineT, BMW R NineT Scrambler, BMW R 1200 G S Adventure, BMW R 1200 GS, BMW S 1000 XR which are available as Completely Built-up Units (CBU).
The new showroom is located at 10 A, Ring road, Lajpat Nagar, New Delhi – 110024. The dealership will deliver international standards of Sales and Service ensuring that customers receive best-in-class post sales ownership experience. The workshop is located at F 2/10 Okhla Industrail Area, Phase 1, Delhi.