The automobile manufacturer embarks ona four-year principal sponsorship of BFCKia Motors India along with JSW unveil the new Kia-branded team jersey
Kia Motors, the world’s 8th largest automaker, has announced an all-new partnership with Bengaluru Football Club as a principal sponsor for the ongoing season of the Indian Super League 2019 through to end of the 2021/22 season. To formalize the partnership, Kia Motors India and Bengaluru Football Club signed a MoU (Memorandum of Understanding) for the four-year deal in the presence of Mr. Kookhyun Shim – MD & CEO, Kia Motors India and Mr. Parth Jindal – CEO, Bengaluru Football Club.
As a part of this association, Kia Motors’ logo will feature on the front of the BFC jersey beginning from the game against Jamshedpur FC scheduled on Sunday (7th October).
Bengaluru FC has been the most successful Indian club over the last five years, winning a major trophy once every season since its inception in 2013. In making the final of the Asian Football Confederation Cup (AFC CUP) in 2016, Bengaluru FC became the first club in Indian football history to reach the stage in continental competition. This partnership will be a major step forward for the Indian football community as two significant brands partner to build unforgettable fan experiences for millions of sports enthusiasts across the nation.
Kia’s global sports sponsorship portfolio includes FIFA, UEFA Europa League, Australian Open, and LPGA, to name a few. With Kia’s India brand launch scheduled for June 2019, the automaker has found the perfect partner in BFC to share its success story and vision, while strengthening community engagement, especially among young fans.