Formula 1 has unveiled new logo and stated to media why a change needed to be made. Just after the podium ceremony in Abu Dhabi, the final race of the season, F1 revealed a simpler design which will be used from next year.
The commercial chief Sean Bratches conceded that the iconic old design was not useful for modern digital platforms. He also added that the GP racing had to follow other global brands like Coca-Cola or Starbucks for better use of the digital era.
F1’s marketing head Ellie Norman told the logo design was based on two cars going around a track and fighting it out for the finish line. According to him, it is incredibly bold and simple and can be more versatile to use.
Despite the old F1 logo becoming iconic because of the hidden ‘1’ featured in the middle, Bratches said that it was actually too subtle. The new logo will be at the pivotal point of a full brand re-launch for F1 that will kick off ahead of 2018 Australian Grand Prix, the first race of next campaign.